You don’t have to be a neurosurgeon to see the connection between good customer service and patient retention. Anyone who has ever called a hospital to seek medical assistance, select a doctor, question a claim, or change an appointment can appreciate it when they are treated like their call matters. If the assistant was pleasant, informative and resolved the issue promptly, you may have even been impressed with the level of service you received – and were more likely to stick with that provider.
Healthcare providers are catching on that relationships with the public need to be nurtured in order to be retained. A proven, high-quality, remote call center can accomplish that for a number of reasons, lowering healthcare providers’ cost per call in the process.
The Stakes Are Higher in Healthcare – And Remote Customer Service Can Lower Them
Those who rely too heavily on the quality of the practitioners at their organization for patient satisfaction are missing an important element of medical care in the twenty-first century. Patient care doesn’t start in the doctor’s office or on the operating table. It begins well before then, when folks first contact what can be a highly complex system of multiple departments that are not always in the same location.
Only a customer service organization such as Lighthouse Enterprises that has extensive experience managing communications for these types of organizations can mitigate the unique challenges they face every day.
Poor Customer Service Leads Patients to Switch Healthcare Providers
Healthcare is one of the country’s biggest industries, yet some providers learn the hard way that how their customers feel treated can and does cost them real business. The top reasons this occurs? “Ease of navigation,” says one study. Nearly 80% of folks who have replaced a provider pointed to this fact. The reasons varied, but the problem still boiled down to some form of communication issue they experienced first-hand. The top three reasons they took off:
- Patients found the healthcare provider’s system too hard to navigate.
- They had a negative experience with administration.
- They were not able to get assistance from home when they needed it.
What keeps patients? Naturally, the quality of care they receive from doctors and medical specialists. But also, the healthcare provider’s ability to communicate in a manner that is helpful, timely and respectful at all points of contact throughout their journey.
One Inbound Call Center Can Consolidate Departments, Handle Scheduling & Billing, Lower Your Cost Per Call
Even though routine appointments can now be scheduled online, hospitals would be mistaken to underestimate the extent to which people still rely on phone calls. Imagine the number of times someone will have to contact your system to resolve something as common as a broken bone:
- First, to schedule a doctor visit.
- Next, make an imaging appointment.
- There will be multiple follow-ups.
- Patients will be dealing with unfamiliar physicians.
- They will have questions about unknown locations, who they can see, and what to expect next.
- Billing can introduce a whole new set of concerns.
- Questions about insurance coverage may also come up.
Considering the physical discomfort that callers may be experiencing, there is nothing comparable to this level of communication in the business world. It’s common for callers to be worried about getting on a payment plan to manage their bills while also recovering from an unexpected injury or illness. The right inbound call center can handle all of the goals above by consolidating departments, streamlining communication systems within the hospital, and handling callers’ emotional needs, as well.
Lighthouse Enterprises Inbound Call Center Helps You Retain Patients, Operate More Efficiently
If you want to take concrete action to improve communication between your healthcare organization, patients, and other members of the public, one of the most cost-effective ways to do so is by outsourcing your needs to a multi-channel call center. At Lighthouse Enterprises, our team of highly trained agents has a reputation for responding to every query accurately and promptly. We take pride in our exceptional retention rate, which has helped large hospital systems retain patients for decades.
Contact Lighthouse Enterprises for more on how our inbound call center services can help you improve patient retention today.